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Extending the Concept of Data Analytics into the Realm of Employer Branding

While the last couple of years were described as the breakthrough years for HR analytics, it is this year that big data in HR is tipped to become even more topical. Innovative platforms and data analytics have transformed HR from an intangible people-focused function into a strategically important department backed by solid research and data within organisations.

In this article, the author Caleb Baker shares how to utilise data analytics to shape employer branding and develop bespoke candidate personas.

Should you have any queries regarding this article, please do not hesitate to contact:
Caleb Baker, Managing Director, APAC and Emerging Markets
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