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The Forgotten Workforce: Are we neglecting the hourly candidate? Full Digital Series

82m Americans work in hourly paid jobs

This is the majority of the paid workforce in the United States. Yet, organizations that are dependent on hourly workers still struggle to hire the people they need to delight customers and propel the business forward.

We surveyed over 1,600 job seekers and talent acquisition professionals to learn more about the candidate experience for hourly employees and employers. Madeline Laurano, founder of Aptitude Research, took a comprehensive look at both the hourly worker’s satisfaction with the candidate experience and the strategies and solutions of the employers working so hard to engage applicants. 

This report digital series, based on studies conducted by Aptitude Research. A new chapter examining different topics facing hourly employers will be released each week. 

Chapter Preview

In Chapter 1, "The State of the Hourly Worker is Bleak," we break down just how low candidate satisfaction across 6 critical talent acquisition processes really is – based on the real feedback from over 1k hourly job seekers.

In Chapter 2 ,"Thinking of Candidates as Customers," we look at how important it is to craft a candidate experience with as much thoughtfulness as you’ve invested in your customer experience. 

In Chapter 3, 'Obstacles to delivering an Improved Candidate Experience' we explore some of the obstacles that inhibit job seeker satisfaction with the candidate experience – and, Madeline shares some of the key strategies you can start thinking about to make progress.

In Chapter 4, 'Understanding Generational Differences', we take a look at the preferences of different segments of hourly workers - closing with a few tips for ensuring your candidate experience resonates across generations.

In Chapter 5, 'A Look at the Hourly Workforce By Industry', we dive into the top challenges, preferences and areas of investment by sector with a heavy emphasis on hourly workers.

In Chapter 6, the final chapter of 'The Forgotten Workforce' digital series, we put the research and insight from chapters 1 through 5 into action — including Madeline's recommendations for improving communication across the hiring journey and steps to better understand your candidates to optimize the hourly experience.  






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