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Is your employer value proposition adapted to different cultures?
Aligning your consumer and employer brand may result in 36% greater shareholder return over five years according to a joint Lippincott and LinkedIn research paper, but it will require a new and well-researched approach to realise these benefits in Asia.
It is the subtlety of messaging, language and points of emphasis that should be well-researched and adapted to align with the country’s cultural considerations that are often centuries in the making.An effective employer value proposition enables an organisation to become a magnet for talent, increasing employee engagement and ultimately leading to stronger business results. Download the latest article below, which outlines cultural considerations to consider when localising your employer value proposition, using China as an example.